Google will soon switch its focus to mobile ready websites

Google’s desktop search could be out of date compared to mobile results soon. Are you ready for a Google mobile first index?


According to a Google webmaster trends analyst, Googler Gary Illyes, Google is going to split its mobile and desktop indexes within ‘months’ to offer better smartphone experiences. Gary Illyes was speaking at digital marketing conference Pubcon in Las Vegas.

Google`s plan as reported by The Guardian is to fully split its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.

Joost de Valk, a 34-year-old web developer, SEO, and online marketer, and Founder/CEO of the popular WordPress search engine optimization plugin SEO Yoast said in a newsletter to his subscribers that the plan may leave the desktop version of the index, less up to date than the mobile one.

Adding that this is rather big news because Google always favored the desktop version of sites for ranking, even on mobile.

“This move puts mobile front and center. However, it’s not entirely unexpected. Mobile search is growing so fast that this move was almost inevitable,” de Valk said. “Site owners must ensure their mobile site presents the correct content at all times.”

“It makes sense to me that they’d have two separate indexes and treat them as equals, but now they’ve got a primary one. That makes sense too because it’s probably the fastest way for them to grow their index,” de Valk said in a statement to The Guardian.

Now, please remember that this is not yet in effect. It’s a warning, and it should make you aware of the fact that you should put all your efforts in making your website mobile friendly and your current mobile pages as good as possible.

We, at pvbuzz media can help your company develop a new mobile website or optimize your current mobile site, so you can be ready when this takes effect.

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