An overview of Search Engine Optimization or SEO

Don’t know what search engine optimization is? Know someone who needs an easy to understand overview of SEO? Show this article to them.


Most search engine optimization “experts” (notice the quotes? we’ll get to that later) say it’s not easy to explain what search engine optimization is in a few minutes. I accept the challenge.

So, let’s try to tackle this task within the time it takes for you to read this complete article. Let’s go!

New to SEO? Need to polish up your knowledge? This Beginner’s Guide to SEO provides the comprehensive information you need to get on the road to professional quality Search Engine Optimization. The guide covers the fundamental strategies that make your websites search engine–friendly. Enjoy the read, and share with your network if you find it useful!

Imagine for one minute that you are a librarian—not a normal librarian—but a librarian for every book in the world. People depend on you, every day to find the exact book they need. How do you do it?

You need a system.

You need to know what’s inside every book and how books relate to each other.

Your system needs to take in a lot of information and spit up the best answers for people’s questions. You will agree that’s not an easy task.

Search engines like Google and Bing are the librarians of the internet. Their systems collect information about every page on the web so they can help people find exactly what they are looking for and every search engine has a secret recipe called an algorithm for turning all that information into useful search results.

Now if you want a website, search results matter. When your pages have higher rankings, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes.

This is called search engine optimization or SEO.

As it turns out, most of the big ingredients are known. Derick A. Lila, Founder, Publisher

First, words matter.

Search engines account for every word on the web—this way—when someone searches for solar installation (for example) the search engines can narrow their results to only the pages that have those words.

Second, titles matter.

Each page on the web has an official title. You may never see it because it’s embedded in the code title for that page. Search engines pay a lot of attention to page titles because they often summarize the page—like a book’s title.

Third, links between websites matter.

When one webpage links to another, it’s usually a recommendation telling other search engines this site has good information. A web page with a lot of links coming to it can look good to search engines, but some people try to fool the search engines by creating a lot of bogus links all over the web that point to their own website.

Usually, they can detect when a specific website has a lot of them and they account for it by giving some trustworthy sites more weight in the recipe.

Fourth, the words that are used in links matter.

If your webpage says ajumni.com has lots of helpful business articles, and the word “business” is linked, search engines can establish that ajumni.com is related to the word “business”, this way, when someone searches for “business”, ajumni.com will rank well.

Note: SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Most search engines care about reputation. Websites with a consistent record of fresh engaging content with growing numbers of quality links may be considered rising stars and do well in search rankings.

These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content that’s supported by ingredients search engines need for their recipes.

Now, remember I said search engine optimization “experts” with experts in quotes?

The truth is that there are no SEO experts out there, there are only people who can guide you achieve or engage in safe SEO practices. Don’t be fooled by the words Google Partner this or Bing Partner that.

These search engine companies don’t make deals or provide favors to individuals or companies. Remember, hard work pays.

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