Social media offers clean energy companies various ways to connect, and share information on energy efficiency and renewable energy with the world.
A successful clean energy social media marketing strategy sets goals that help connect with those interested in the topic, and in the said company business, causes, services, and products — Leveraging Social Media.
Using social media does not take precedent over renewable energy marketing efforts, but acts as a major component in exploiting this new platform of interaction between the clean energy industry and customers or interested parties.
The platforms are tools under which effective clean energy agenda is spread–a process that converts readers into believers, who will in turn spread the good word. Ways to effectively communicate using social media have to be precise and eye catching.
Take Facebook for example, its users process a lot of information on a daily basis as feeds. Having a great title may catch their attention for a brief moment, but more has to be included to spark up an engagement. When new articles, services or products are shared on Facebook, a statement or question may be included that addresses a specific issue which may prompt the reader to click and find out more in order to participate in the conversation.
The twitter platform offers businesses enormous opportunities to group their customer base together to learn, engage and share information. It’s very useful to clients who wish to stay informed, and also helps the business promote their brands quickly and directly to followers.
But how do we measure all this?
Of course–with Google Analytics extensive reports can be gathered for reporting purposes. It provides extensive data or information on new visitors, and their interactions on your website or product page. It notes data on their status such as returning or just casual visitors and much more. The data produced helps companies understand how their social media efforts is performing for ROI purposes.
Let’s hear from you—have you been using social media to promote your business or agenda? How has it been working for you?