Is your site ready for Google’s latest SSL shift?

Beginning January 2017, Google is going to make sites without dedicated IP and SSL Certificate drop in search engine ranking.


Specifically focusing on websites that collect confidential information such as subscriptions, payment, etc., Google plans to label these sites as non-secure.

Google already announced back in 2014 that HTTPS was a consideration and a ranking factor. If you had already noticed Google Chrome now marks HTTP sites that transmit passwords or credit cards as insecure.

But what is an SSL Certificate?

SSL abbreviated from Secure Sockets Layer, is the standard security technology for establishing an encrypted link between a web server and a browser.

SSL indicates to search engines such as Google that the link between your browser and the server is encrypted and secure.

An SSL certificate legitimizes your website by keeping form submissions secure and informs potential customers that your site is safe to interact with.

So what is HTTPS

SSL application is featured on the website in the form of HTTPS in front of the WWW in the browser link.

Google defines HTTPS (Hypertext Transfer Protocol Secure) as an internet communication protocol that protects the integrity and confidentiality of your users’ data between the user’s computer and the site.

Moving along

If all you have is a blog like this one and all information your users provide are their email addresses to sign in for newsletters or to join your email lists, you probably don’t need HTTPS for purely security reasons.

But if you accept payments or important personal information for any reason, you need HTTPS.

SSL or HTTPS used to be difficult to implement, and often expensive or slow.

Today, it is very easy to implement, and most servers offer it as an extra service or bundled with their hosting plans.

I know all this is a little technical and may be challenging but please don’t hesitate to contact us directly with your questions and I will be glad to help with answers or if you would like to discuss this further.

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