Like it or not the reality with today’s business environment is literally online. By ‘online’ we mean the internet. The internet can be a source of completing transactions, interacting with customers, marketing, and more.
Making your business known is a vital part of attracting new customers, no matter the industry in which your small business operates. Before the internet became this global hub, there were two primary methods for reaching potential customers, either through direct advertising or through word of mouth.
But with the availability of the Internet, today, there are endless options available to every business. By improving your online presence, your company can reach millions of possible customers around the world using very little investment.
What are the key tips to increasing your online presence?
We’ve selected a few awesome techniques and tools to help you through this process:
1) Use available tools that make it easy to manage your social media content:
Being tasked with curating and creating content, social media tools such as HootSuite make it easy to manage your content as an individual or in a team. Visit the website for more.
2) Implement Search Engine Optimization (SEO):
Why bother with SEO? you may ask. Well most online media specialists caution that it’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.
Before social media, search engines relied on keywords and back-links to make users find your content.
But today with social media in the mix, search engines now use signals such as Facebook likes, re-tweets, +1s and many more to effectively screen their search results.
3) Increase your digital footprint:
Just as the point notes, yes! Be everywhere. If you can create a free account and distribute content freely, do it! What do you have to loose?
Specialists advise to put yourself in a position you can get lucky. Actively creating content and experimenting with strategies expands your digital footprint and provides more opportunities for your content to be discovered.
Hope these tips help you with your future projects and marketing initiatives.
If you do have any questions please contact us and we will gladly help.